Photographic Design; A way of looking at the world through the viewfinder with the eye of a designer. Finding the shapes, light, shadows and textures that transform a normal subject into a visual design. Unique Architectural Photography specializing in Mid Century Modern buildings in Palm Spring, the forms of modern day architecture from around the world, a look at the desert of Southern California, travels along the Salton Sea and a collection of classic automobile images from Pebble Beach Concours.
„I photograph what my mind sees and I remain true to an architect’s intent, whether the architect was man or Mother Nature. There is design in everything we see and it is the eye that can find the right angle and framing to make the most of what is presented to us. I look around, I set the camera for a shot and then look behind me; I look up. There is always another way to look and find the next image. If I “see” it with my eyes I can create it, if I don’t “see” it, then the best camera and lens in the world can’t capture it.“
Inspired by the work of Jim Riche we’ve teamed up with the Californian based photographic artist to develop our latest eyewear collection. Jim’s passion for Architecture and Film Noir led to a series of black and white images. Palm Springs is famous for mid-century modern architecture that sits perfectly amongst the enduring landscape of the Sonoran desert. Aesthetic in proportion, organic in function the line feels like a cocktail by a pool. Driven by architectural clean lines and classic mid-century details. The frames feature typical reliefs, shadows, texture and patterns. Some of the styles carry sun kissed, pastel colors with graduated or mirrored sunglasses tints. The style carries through to the lens cleanser which resembles a tiny beach towel. If you can’t make it to an Ace Hotel in the desert, fear not as we’ve imported a slice of it to Germany.