What does a fully eco-friendly outfit look like?

The truth is: better than you’d think!

While most of us – even here at Eluxe – incorporate a few ‘green’ items into our overall look, it is indeed possible to create an entire wardrobe based solely on sustainable clothing, and this wonderful shoot by photographer Tina Kaupert proves this beyond a doubt.

For example, Nudie Jeans is well known for its use of 100% pure organic cotton and safe dyes, and also often upcycles denim into its products. Clothing company Freitag uses materials created from the bast fibers hemp and flax as well as Modal, all of which is grown in Europe, reducing its CO2 footprint, and none of which require excessive amounts of water to grow (unlike cotton). Compared to the production processes of more common textiles, the journey from fiber to finished product is just a short trip for Freitag’s fabrics (called F-ABRIC) since all of the production stages take place within a 2500-kilometer radius of their factory in Zurich.

The bottom line? Companies with a triple bottom line make amazing fashion!